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Attention equivalent – a study on the effectiveness of individual lighting parameters on the perception and preferences of customers in a shop

The most important finding: it is not only light brightness that counts. Contrasts, i.e. the effect of light and dark areas, are decisive. Perception and wellbeing in sales rooms have a considerable influence on customer behaviour. Here light is an important design tool that has an effect on these parameters, as light conveys emotions, gives rooms atmosphere and makes orientation easier.


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