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Limbic® Lighting – target group specific lighting of shop & retail areas

Using methods from neuroscience and psychophysiology, this study offered an insight into which lighting parameters have the greatest effect on our emotions and which combination of lighting parameters has the most positive effect on customer mood.

Additionally, the lighting preferences of seven different groups were analysed using the neuropsychological target group model Limbic® Type. The results revealed that there are clear differences in lighting preferences between the individual target groups. In turn, there is therefore no individual scenario that triggers the same positive emotions for all target groups. The target group specific results of this study enabled division into three large target group clusters in which the preferences are similar.

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