The effectiveness of individual dynamic lighting parameters on the perception of store windows

Various lighting parameters are to be examined with a life-size video projection of two shop windows as the basis for this. Using eye tracking and an empirical study based on questionnaires, new possibilities of lighting control were examined and insights gained on dynamic lighting in shop windows. Hereby the interplay between store window design and dynamic light requires a closer observation of colour temperature, colour intensity and brightness contrasts varying over time in relation to the subjective buying behaviour of passers-by.

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